Linen & Moore Catalogue Shoot at Oblica

When it came time to for Fitzroy-based linen manufacturer Linen and Moore to design their Winter catalogue, their aim was to create feelings of coziness, peace and warmth and so (of course!) they came to shoot amongst the fireplaces at the Oblica showroom. The rustic beauty of our fit-out and the inviting style of our range made the perfect backdrop for their products.

Nestled amongst the fireplaces, Linen and Moore’s range instantly looked at home – our range complimented theirs perfectly, giving the perfect mix of style and warmth. Their stylists hung towels, fluffed pillows and moved beds for two full days to produce the looks in the catalogue and, last week, we finally got the see the finished product.


Frankly, it turned out magnificent! Linen and Moore’s beautiful towels, quilts, blankets and throws made stunning partners for our freestanding fireplaces and, if we do say so ourselves, the showroom looks just as cozy as the Linen and Moore range.


Take a look at the pictures and feel the warmth, peace and serenity they were going for. You’ll feel like cuddling up by the fire with a good book.

If you’d like to see more pictures or get more information, please visit the Linen and Moore website at