A new statement accessory – Seljak Brand arrives at Oblica

Expanding the concept of luxurious warmth, Oblica’s new range of wool blankets makes a statement not only in terms of their beauty but also with their social impact.

Established in 2016 by sisters Sam and Karina, Seljak Brand takes its name from their own. A purpose-driven social enterprise, the brand’s founding ethos was to contribute to a world without waste. Made from factory floor offcuts, deadstock yarn or post-consumer textile waste, the blankets form part of a circular model in which donation or upcycling is organised free of charge once they have lived a long, adventurous life. With each purchase $5 is donated to the Asylum Seeker Resource Centre, supporting refugees and new migrants in their arrival in Australia. But the good doesn’t stop there. Under the comfort of these luxurious, soft and warm blankets you can rest easy (quite literally!) in the knowledge that the business is certified carbon neutral.

Seljak Brand Wool Blankets - Indigo

The brand’s journey began in partnership with Australia’s oldest weaving mill, established over 150 years ago in Tasmania. Offcuts of alpaca, mohair and merino wool were collected and formed part of Seljak’s very first collection. As the business expanded, there was not enough waste (a great problem to have), and so the sisters now work with mills in Lithuania and Italy to collect waste from over 16 factory floors across Europe.

Reflecting the production run before it, each blanket that Seljak makes is truly unique. Luxurious, versatile and durable they are equally at home in the bedroom, on the couch by the fire, or in the great outdoors. Oblica has carefully curated a collection of our favourites to share with you, among them a deep grey, warm terracotta, rich indigo and lush olive green. The statement of the range, the Dune blanket is a soft, lighter-weight throw. Described as a “connection to land and light” it expresses the softness and luminescence of the desert environment of Central Australia. With fringe and whipstitch options available in each colour, you are sure to find something that catches your eye.

Sitting in pride of place within the showroom’s newly crafted accessories display, Seljak’s exquisite designs are here for you to indulge in the comfort and warmth you so deserve.

Seljak Original Blanket

The Seljak Original is a luxurious and durable blanket for the home and the outdoors. Enjoy it as a throw on the sofa in front of a fire or whilst camping in the wild. This sustainably produced blanket is a warm piece of luxury to take with you everywhere you fancy.


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